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Beyonce becomes the fifth woman to ever wear the famed 128.54 carat Tiffany Diamond for new campaign with Jay-Z (photos)

Posted by on August 23, 2021 0

Beyonce and Jay-Z are the new faces of luxury jewelry company Tiffany & Co’s About Love campaign. 

The singer, 39, emulated Audrey’s famous Holly Golightly character in the Sixties romcom Breakfast at Tiffany’s as she slipped into a little black dress while posing alongside her husband.   

In the shoot Beyonce also modelled the famed 128.54 carat Tiffany Diamond worth $30M, making her the fifth female to ever wear the gem, and marking the first time it has been featured in a campaign.

The mother of three looked stunning in a figure-hugging black gown with cheeky sheer panels and a pair of mesh elbow gloves.  

Her husband, rapper Jay-Z looked dapper in a suit as he gazed at his wife of 13 years.

Of the campaign, the couple told PEOPLE: ‘Love is the diamond that the jewelry and art decorate.’ 

In an interview with Yahoo! Life Alexandre Arnault, the EVP of the company, spoke on the choice to use Beyonce and Jay-Z in the new campaign he said:  

‘She’s the best singer in the world, and he’s the best rapper in the world, hands down. And we’re the best jewelry company in the world, right? So we kind of had to marry ourselves together to produce this.’ 

He continued to say: ‘We wanted them to be seen as no one has ever seen them before. We wanted to go behind the scenes and try to capture those intimate moments that are so difficult to see and find.’

‘You’ll see the magic of them loving each other. It’s quite incredible. Also, their daughter was on set and she appears in one of the videos. You see the special bond that they all have together, which is amazing.’ 

The massive yellow diamond was originally unearthed in South Africa in 1877 and had previously only been worn by four women: Mary Whitehouse, Audrey Hepburn, Lady Gaga, and Gal Gadot. 

The Tiffany Diamond: The massive gemstone was first unearthed in South Africa in 1877 and was first reset in necklace form to mark Tiffany’s 175th anniversary celebration in 2012

The gem is said to be worth $30 million, according to estimates from Tiffany & Co.


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